INDUSTRY INSIGHTS
Discover key strategic underpinnings of the industry with a series of "Industry Insight" articles authored by our Founder and CEO.
INDUSTRY INSIGHT ARTICLES
We invite you to learn more about our industry through a series of articles written by our Founder & CEO based on his many years of experience and unique expertise.
KEY CONCEPTS IN ‘IN-STORE MERCHANDISING’
This article explores key concepts in in-store merchandising, examining how various strategies and techniques in product presentation, pricing, store layout, and promotional tactics influence consumer behavior and purchasing decisions in retail environments.
THE ROLE OF LAYOUT AND DESIGN IN FMCG RETAIL
This article examines the critical role of store layout and design in FMCG retail, exploring how these elements strategically influence consumer behavior, brand recognition, and sales through various configurations, design elements, and technological integrations that shape the overall shopping experience.
PRODUCT PLACEMENT STRATEGIES IN RETAIL STORES
This article explores various product placement strategies in retail stores, examining how strategic positioning of items influences consumer behavior, purchasing decisions, and overall store performance through psychological principles, store layout optimization, and technological integration.
TECHNIQUES IN VISUAL MERCHANDISING
This article explores the importance of visual merchandising in retail, focusing on how window displays and in-store design serve as crucial tools to enhance product appeal, attract customers, and boost sales by creating immersive shopping experiences and reinforcing brand identity through strategic design choices and technological integration.
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